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The demonstration book and the live demo’s own demo planning model. Every figure is a projection, calculated exactly as the live demo calculates it.
A GUIDED INTRODUCTION
Where is the next campaign
worth running?
Follow one campaign through the same model the live demo uses: who it is for, what changes because of it, and what that could be worth to an insurer.
- Start with the book.100,000 synthetic members and the groups the scan found.
- Design a campaign.Who, what reward, for how long.
- Follow the value.Extra lasting change first, value before costs second.
Seven short steps. We have set up an example; change anything as you go.
01 / THE BOOK
Start with the people.
The demo book is 100,000 synthetic Hong Kong members, built on the 2021 Census and the Population Health Survey. The scan reads their wearable and health signals and finds groups worth a closer look. Pick one to build a campaign on.
02 / THE CAMPAIGN
Design a campaign.
Choose who is offered the campaign, the reward for each change, and how far ahead to value it. The comparison is always the same members with reminders alone.
03 / WHAT CHANGES
Count only the extra change that lasts.
Some members would make the change with reminders alone. The campaign is credited only with the extra members it moves, and only for those who keep it up.
04 / WHAT IT IS WORTH
Follow the value.
Lasting change can mean fewer health claims, lower life claims and members who keep their policy. Added together, that is the value before costs, which is what the live demo shows.
Method detail: costs and value after cost (not shown on the live demo)
05 / COMPARE REWARDS
Which reward projects the most value?
The same members and horizon, with four rewards, each valued by the model against the same members getting reminders alone. No reward is always one of the options.
06 / THE SIX CAMPAIGNS
The campaigns already on the book.
Six campaigns run on the demonstration book. Each shows what it offers members, how far it is projected to get, and its projected value before costs. The campaigns share members, so the book total counts each member once and is lower than the campaigns added up.
07 / WHERE THE NUMBERS COME FROM
Evidence, and what is still an assumption.
Each value line rests on a published relationship or a stated planning assumption. None of it is calibrated to a real insurer’s book yet.